It`s a Family Affair

Released on: March 4, 2008, 4:06 am

Press Release Author: Jake Stavrinides/apt marketing & pr ltd

Industry: Food & Beverage

Press Release Summary: The death of the family meal is upon on us. Food company Good
Taste Foods are bidding to reverse the trend and get families eating together again.


Press Release Body: Reclaiming bonding time around the kitchen table away from the
TV and microwave isn't easy. The social and emotional benefits of family meals are
thought to be far-reaching. Family members now seem to dine sporadically whenever
they can fit a meal into their busy lifestyle. Grazing teenagers and parents are so
busy trying to get ahead that they aren't even aware sometimes of how much they were
eating and lose out on vital discussion time.

Between childcare, homework and work schedules, time for family meals at many
households tends to get squeezed out. Coming home from a long day at work and having
to start cooking is hard for some parents. It can be tiring to make a wonderful meal
every night if both partners are working. Organising family dinners can feel like a
chore rather than a pleasure. A personal chef would be the perfect answer but for
most households that's not a reality.

Martin Darnley of Good Taste Foods comments, \"The cement of family life for some is
crumbling and losing family mealtimes is a big part of that. We will be running a
national competition called Connect and Eat 2008. It's an initiative that we will
run from now until August 2008. This competition will position our convenient food
ranges at a domestic market whilst hopefully nurturing the fabric of family
communication.\"

The company will run the Connect and Eat competition through the media. People can
submit pictures, videos or stories of their family sitting down to meals at home
together. Martin says, \"We'll pick the best of the bunch and send £150 of Good Taste
Foods vouchers to the winning family. Every family taking part gets £5 off their
first order.\"

As part of Connect and Eat 2008, the Good Taste Foods team will also be creating
fact sheets so schools can take part in the competition and discuss family mealtimes
as part of their PSE and citizenship lessons.

Martin says, "We want to engage with families who enjoy cooking to improve their
domestic eating patterns. Households can have a non-perishable premium quality meat,
fish and poultry creations delivered to their door frozen, then cook with minimal
stress, time and fuss."


Web Site: http://www.goodtastefoods.co.uk/

Contact Details: Jake Stavrinides
apt marketing & pr
01242 250692
jake@aptmarketing.co.uk

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